10,000 Leads, 4 Humans, No Problem

The 'Just Looking' Epidemic

Step into the sales office of Vertex Realty in Worli, and you’ll find a space designed for the 1%. Marble floors, the heavy scent of expensive espresso, and the muffled sound of traffic thirty stories below. But behind the scenes, there was a crisis. 10,000 leads a month were pouring in from Facebook and Google, and a small team of junior associates was drowning in them.

The standard procedure was a desperate, scripted call: "Sir, are you interested in a 3BHK?" Most people hung up. They were just browsing. The leads went cold, and the sales team burned out calling disconnected numbers in the middle of their lunch breaks.

Ananya: The Agent Without an Ego

We deployed "Ananya," an Open Claw agent running on Monade’s conversation engine. Ananya doesn't open with a pitch; she opens with permission. "Hi Rahul, I noticed you checked out the Worli project. Honestly, most people are just browsing—are you in research mode, or actively looking?"

This simple shift—Outcome-Based Filtering—changed everything. If Rahul is browsing, Ananya sends a beautiful walkthrough video to his WhatsApp and vanishes. No pressure. But if Rahul is serious, Ananya pivots. She qualifies his budget, timeline, and family size in under 45 seconds. Then, the hook: "Since you're looking for investment, we have a pre-launch offer ending Tuesday. Would you like to see the model flat this weekend? I can send a car."

The Weekend Effect

Ananya manages the logistics. The moment a site visit is booked, she triggers a webhook to the transport team. On Sunday morning, she calls to confirm. "Hi Rahul, just checking—still good for 4 PM? Your driver is assigned." Site visits jumped from 50 to 153 in the first month. The human sales team stopped doing the work of robots and started doing the work of closers.